The Anchoring Effect - Why Review Scores Matter - Extra Credits
By Extra Credits on youtube.com
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In this step you'll learn about the Anchoring Effect. Anchoring Effect is a cognitive bias where an individual relies too heavily on the first piece of information they receive when making decisions. This is usually done unconsciously and can lead to incorrect decisions. An example of this is when people are asked to guess the population of a city, they may guess higher if they are first presented with a higher number. This is also applicable to Steam, where people may overestimate the value of a game if they are first presented with a higher number. Additionally, they may also underestimate the value of a game if they are first presented with a lower number. This cognitive bias can also be seen in NPCs in games, where they may react more positively to players who offer them higher rewards. Lastly, this bias can also be seen in Steam charts, where people may overestimate the success of a game if they are first presented with a higher number.
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