Digital Marketing 101: What Is Copywriting?

By Rosie Allabarton on careerfoundry.com

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In this article, you'll learn about the difference between copywriting and content writing and the key skills required for each role. Copywriting is typically writing to persuade a reader to perform a certain action, while content writing seeks to educate or inform the readers. You'll also learn about the different types of copywriting and content writing, such as newsletters, blogs, and ebooks. Finally, you'll get an overview of the steps you'll need to take to launch a career in copywriting.