youtube.com

growthtribe.io

theprocesshacker.com

leadlander.com

hubspot.com

feedough.com

Growth Tribe

In this step you'll learn about what a Growth Marketer is and isn't. A Growth Marketer needs to have a deep knowledge in one or two specific fields, but also have a decent knowledge of the other fields. They also need to stay up to date with the digital world, have experience, and have a structured way of thinking and executing. Lastly, they need to embrace the fails and always be learning."

What is Growth Marketing? How to become a Growth Marketer

growthtribe

This article discusses the differences between digital marketing and growth hacking. Digital marketing is about using online channels to generate awareness, leads and sales, whereas growth hacking focuses on iterative processes to rapidly accelerate growth. Digital marketing teams are made up of specialists with different roles, whereas growth hackers have wider skillsets. Growth hackers use the Pirate Funnel to identify growth opportunities, and the G.R.O.W.S. process to experiment and test ideas. Finally, the article outlines when to use a digital marketer or growth hacker.

Digital Marketing vs Growth Hacking: What’s The Difference?

Slidebean

In this step you'll learn about startup growth and the 19 channels for customer acquisition. Cost of acquisition, cost per sign up, and lifetime value are key metrics that should be tracked. Growth hacking is mastering the art and science of coming up with campaigns for these 19 channels and using data to make decisions and optimize copy and design.

How to Grow a Small Business: growth marketing for startups (Part I)

In this step you'll learn about startup or small business growth which is part two of a video series. The CEO of a company called Slight Bean talks about 19 growth channels that they've tried and which ones worked. They focus on direct response campaigns, search engine marketing, SEO, engineering as marketing, content marketing, social and display ads. They measure the success of these channels by their ROI and time spent on them.

How to Grow a Small Business: growth marketing for startups (Part II)

Dev Chandra

Traction by Gino Wickman | Book Summary » Process Hacker

This article provides 27 ways to generate leads for free in 2022. It covers strategies such as utilizing free trials, optimizing website content, leveraging social media, and partnering with influencers. It also provides tips and tools to help maximize the potential of each strategy. Additionally, it provides information on low-cost options for online advertising.

This content is about how to create a content strategy for businesses. It covers topics such as why marketers need to create a content strategy, different types of content marketing, and how to create a content strategy framework. It also includes tips on how to promote content and use different types of content formats. Finally, it provides a content strategy template for businesses to use.

In this step you'll learn about Performance Marketing and Affiliate Marketing. Performance Marketing is a digital marketing strategy that is driven by results and you only pay marketing service providers when they meet pre-agreed business objectives. Affiliate Marketing is part of the larger Performance Marketing umbrella and all affiliate marketing examples are types of Performance Marketing. Performance Marketing also allows you to measure your return on investment in real time and there is a risk of being conned by bots.

Performance marketing is a subset of digital marketing where brands only pay for a campaign based on its performance. It involves the use of SMART goals and is categorised into several types based on the expected results of the brand and the channels used. Performance marketing can also be categorised into five types based on the channels used by the brand. These channels are search, display, social, email, affiliate, and mobile. Performance marketing usually involves a minimum of two and a maximum of four players, such as the brand or advertiser, the publisher, the affiliate, and the customer.

- What is growth hacking?
- Growth hacking VS marketing
- How to increase your organic lead
- What is performance marketing?
- How to set a target & track performance marketing?

	#	Type	Title	Creator	Platform	Duration
	1		What is Growth Marketing? How to become a Growth Marketer	Growth Tribe	youtube.com	11m
	What you'll learn in this step:
	2		Digital Marketing vs Growth Hacking: What’s The Difference?	growthtribe	growthtribe.io	10m
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	3		How to Grow a Small Business: growth marketing for startups (Part I)	Slidebean	youtube.com	11m
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	4		How to Grow a Small Business: growth marketing for startups (Part II)	Slidebean	youtube.com	9m
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	5		Traction by Gino Wickman \| Book Summary » Process Hacker	Dev Chandra	theprocesshacker.com	15m
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Growth hacking & Performance marketing

Lo Lindqvist

Entrepreneur

@lolindqvist