Neuromarketing: How brands are getting your brain to buy more stuff
By DW Planet A on youtube.com
More about this content:
Neuromarketing is a powerful tool used by companies to better understand how our brains work and to figure out what we really want. Companies use a range of technologies such as functional magnetic resonance imaging and electroencephalograms to measure activity in the brain and eye-tracking to show where we direct our attention. Companies also use techniques such as wearing us down, telling us what the right price is, keeping us on the hedonic treadmill, and hiding little nudges in plain sight to influence our decisions. Knowing how neuromarketing works can help us make better decisions.
Explore below learning paths to discover the previous and next steps for understanding this concept.
Digital marketing Master plan
Business Branding From Zero To Hero
Master Your Brain for Personal Development