Neuromarketing: How brands are getting your brain to buy more stuff

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Neuromarketing is a powerful tool used by companies to better understand how our brains work and to figure out what we really want. Companies use a range of technologies such as functional magnetic resonance imaging and electroencephalograms to measure activity in the brain and eye-tracking to show where we direct our attention. Companies also use techniques such as wearing us down, telling us what the right price is, keeping us on the hedonic treadmill, and hiding little nudges in plain sight to influence our decisions. Knowing how neuromarketing works can help us make better decisions.