4Ps Creative process

By David Harrison on youtube.com

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In this step you'll learn about the four p's of creativity. This includes thinking of creativity as related to people, the product, the context and the process. To practice this process you will need to make toast and explore the possibilities of toast through morphological synthesis. You will also need to design toast for particular clients and consider what your research would look like if it were a toast. Finally, you will need to use divergent and convergent thinking to create new toasts.