By Anja Wedberg on uxwritinghub.com
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Microcopy is the small text snippets that guide us through websites, apps, and other digital experiences. It comes in many shapes and forms, but it has a common goal: To help people navigate through a digital product or service as smoothly as possible. These small words and phrases can make a huge difference to the overall user experience. Creating microcopy is one of the main tasks (but not the only) of UX writers and content designers. It needs to be reviewed and revised as we go along, and for every new product feature there is new microcopy to be researched, created and tested.