Digital Marketing vs Growth Hacking: What’s The Difference?

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This article discusses the differences between digital marketing and growth hacking. Digital marketing is about using online channels to generate awareness, leads and sales, whereas growth hacking focuses on iterative processes to rapidly accelerate growth. Digital marketing teams are made up of specialists with different roles, whereas growth hackers have wider skillsets. Growth hackers use the Pirate Funnel to identify growth opportunities, and the G.R.O.W.S. process to experiment and test ideas. Finally, the article outlines when to use a digital marketer or growth hacker.