By CHERYLLE PHUA on nexea.co
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Search Engine Optimization (SEO) is the process of optimizing a website for search engines to increase visibility and rankings. It involves creating content with the appropriate emphasis on keywords and structure, technical optimization, and link building. SEM is a type of search marketing that involves paid activities such as native ads, Google AdWords, and social media ads. Both SEO and SEM have the same goal of increasing visibility on search engines and attracting visitors to a website. Content is the vehicle used to reach and engage audiences and is an essential component of SEO. Authority is an important factor in SEO, as it helps search engines determine if a website is trustworthy and high-quality. Optimizing the technical aspects of on-site SEO, link building, and analyzing a website with Google PageSpeed Insights are all important steps to take when implementing SEO.