- Understand the tax implications of operating a business in the United States. - Learn about the most common small business tax deductions. - Develop a strategy for bringing home an appropriate income from the business. - Learn the importance of keeping books and records for a small business. - Develop a plan for when and how to pay yourself from the business.

- What is strategy? - What are the different strategy models? - PESTEL, Five forces, SWOT, BCG models - Blue ocean strategy - Good strategy, bad strategy

- Entrepreneurship mindset - How to cultivate a growth-orientated mindset and think outside the box innovatively - Become aware of all the fundamental aspects of business, from starting-up to scaling-up, and recognising how they all influence each other. - Identify new ways to solve problems and meet needs - How to establish positively framed goals - How to keep yourself motivated in this journey - How to develop your personal leadership skills and grow comfortable taking risks. - Cultivate an innovative mindset that is solution-orientated

- Branding VS. Marketing - What is internal branding? - Target audience and brand positioning - Brand personality and tone of voice - Brand story and message - Brand identity

- What is a lean startup? - How to improve your startup idea,get customers, and grow your startup - How to build MVP (Minimum viable product) - How to Go big and Convert any idea into a business - Different types of startup business models - How to make startup pitch deck for fundraising - How to raise fund - Startup HR strategy - What is the legal structure of a startup? - How to do customer development in a startup