What are Gestalt Principles? | Interaction Design Foundation (IxDF)

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The Gestalt Principles are a set of laws of human perception developed by German psychologists in the 1920s. They provide a framework for understanding how humans group similar elements, recognize patterns, and simplify complex images when we perceive objects. These principles are widely used in design work to create aesthetically pleasing and engaging visual experiences for website and app users. They include the Law of Similarity, the Law of Proximity, the Law of Closure, and the Figure/Ground Law. Designers use these principles to organize content on websites and other interfaces, distinguish between types of content, and draw the user's attention to the most important elements on the page. They can also help guide the user's eye to create a cohesive, meaningful, and usable representation of the world. The Gestalt Principles are an essential part of visual design and can be applied to a variety of design projects.