How to Set Up Automated Email Marketing Workflows (+ Examples)

By Pamela Vaughan on hubspot.com

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This article is about email marketing automation and how to set up automated email marketing workflows. It covers topics such as different types of email automation, the tools to help you establish and maintain an email marketing automation strategy, and different automation triggers you may implement at your company. It also provides examples of automatable actions, such as sending an email or triggering a workflow for users exhibiting low product engagement. Finally, it provides tips for creating a successful blog welcome email and optimizing welcome emails.