By Kaye Putnam on youtube.com
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In this video, Kaye Putnam, The Psychology Driven Brand Strategist, shares strategies to create a blockbuster tagline or slogan for your brand. She explains three types of taglines: the differentiation tagline, the results oriented tagline, and the literal tagline. Differentiation taglines are a rallying cry for your tribe, results oriented taglines tell the outcome you get when working with your brand, and literal taglines explain what your brand does. Kaye encourages viewers to brainstorm options within each of the three categories to come up with the perfect tagline for their brand.