By Rock Your Brand® on youtube.com
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In this step you'll learn about creating a brand positioning statement. This statement will help define your business and appeal to a certain demographic in today's market. It will include a brief description of your target market and how you want them to perceive and experience your brand. To create a brand positioning statement, you need to answer three questions: who are my customers, what benefits does my product or service offer, and who are my competitors. Finally, you need to make sure everyone involved in your brand lives by the statement."