By Kristen Baker on hubspot.com
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Twitter is a powerful social networking tool and search engine that allows businesses to market to engage users and followers, increase brand awareness, boost conversions, and more. It has the ability to help you direct more traffic to your website, improve brand awareness, engage your audience, create personal relationships with your followers and customers, boost conversions, and increase your sales. To use Twitter for business, you can customize and brand your profile, create Twitter Lists, host a Twitter Chat, advertise on Twitter, drive traffic to your website, use Twitter Moments, get verified on Twitter, focus on building your follower count, and more. Additionally, you can use Twitter Ads, Promoted Tweets, Twitter Analytics, and keyword targeting to help you reach your target audience.