What is a marketing strategy? Definition and examples

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This content is about the difference between a marketing strategy and a marketing plan. A marketing strategy is a long-term plan to achieve a competitive advantage and it involves identifying the company's best customers and understanding their needs. A marketing plan is the roadmap to achieve the goals of the marketing strategy and it involves segmentation, targeting, positioning, and promotional tactics. Lastly, it is important to monitor, assess, and evaluate the strategy to ensure its success.