By Lyndon Cerejo on smashingmagazine.com
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This article is about understanding user behavior and how it can be used to design persuasive experiences. Traditional UX research focuses on user needs, expectations, and goals, but if the design needs to persuade users to take some action, we need to identify what motivates or inhibits them. Behavioral research builds on traditional research approaches and focuses on the users’ feelings, emotions, motivations, and barriers related to the action that is being triggered. This article provides an example of how understanding users’ barriers and motivations can help to design for persuasion.