By Stefan Risquet on engaiodigital.com
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Google My Business (GMB) is a free web tool that helps local businesses increase their visibility on Google Search. It provides businesses with crucial business info such as opening hours, company name, address, reviews, relevant category, type of business and an image of the business. It also offers a communication and marketing tool with Google My Business posts. With Google My Business Insights, businesses can track visibility, reviews, and engagement metrics to optimize their profile and business. It also provides customers with reviews, contact information, and directions. Utilizing Google My Business can help improve visibility, reach, and sales for companies.