Conduct UX Research Like A Pro (How-To Guide)

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This guide is about UX research and the various methods used to uncover user behaviors, needs, and attitudes. UX research helps to humanize customers and insert their needs, intentions, and behaviors into the design and development process. It provides data about the end user, how and when the user will use the product, and the main problems the product will solve. This guide covers the basics of UX research, the steps and associated terminology, the role and value within the broader design process, and the various research methods, such as user groups, interviews, online surveys, usability testing, and user personas. It also provides best practices for each of the methods and advice for choosing the right method for the job.