15 A Brief History of Branding

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Branding design has been practiced since the dawn of civilization. Cylinder seals, royal seals, and family crests have been used to identify goods, sign contracts, and authenticate edicts for centuries. In medieval times, signage often had to communicate without words, and craft guilds enforced quality standards of work among their members. Today, there are core principles of identity design that are understood to create logos that work in all situations.