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Innovation vs. Creativity Demystified

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By Dr. Yazan Hijazi on youtube.com

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Innovation and creativity are two concepts that are often used interchangeably, however they are not the same. Creativity is the generation of ideas, concepts, and solutions, while innovation is taking those ideas and turning them into viable products, experiences, or business models. Innovation is the process of realizing a desired and improved future state through incremental and disruptive innovation. Creativity is the fuel for innovation, and innovation requires creative individuals working in creative teams to be successful.

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