Email Marketing A/B Testing - Ultimate Guide - MailerLite

By mailer light on mailerlite.com

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Email A/B testing is a way to compare two versions of an email to determine which one performs better. It involves sending two different versions of an email to two separate sample groups of a recipient list. This can be done by testing different variables such as subject lines, images, copywriting, sender's name, and offers. The version with the most opens and clicks, also known as the "winning version", is then sent to the rest of the recipients. With MailerLite, setting up an A/B test is easy, and the Evan Miller sample size calculator can be used to calculate the right sample size for each variation. A/B testing can help marketers improve their email metrics, increase conversions, and get to know their audience better.