Why Design Thinking Works

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Design thinking is a social technology that helps innovators overcome their own biases and work collaboratively to create solutions that have improved outcomes. It encourages the emergence of fresh ideas through a focused inquiry, and provides structure to the innovation process. It involves seven activities such as immersion in the customer's experience and creating basic, low-cost artifacts to capture the essential features of the proposed user experience. Design thinking also helps teams break free of human tendencies that get in the way of innovation, and fosters alignment and clarity on make-or-break assumptions that enable meaningful experiments.