By Rikke Berg Thomsen on drip.com
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This article discusses 9 email segmentation strategies that can be used to increase engagement and drive more sales. These strategies cover each stage of the funnel and include demographic segmentation, signup source, engagement, purchase history, purchase amount and basket size, interests and preferences, cart abandonment, and disengagement. Lead scoring is also discussed as a way to prioritize prospects over cold leads. By implementing these strategies, email marketers can expect to see a 95% higher click-rate than non-segmented email campaigns.