By EUGENIA VERBINA on semrush.com
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This article is about how to define and create a unique tone of voice for a brand. It explains the importance of finding the right tone and how to identify your brand's values, find the perfect tone of voice for your business, observe how your audience communicates, and create and implement a tone of voice guide. It also includes examples of different tones of voice and provides a free template to help create your own tone of voice guidelines.