By Elements Brand Management on youtube.com
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Apple is an iconic brand that has been around for the past 40 years. In this two part video series, the internal and external brand of Apple will be broken down and analyzed. In the first part, the internal brand will be looked at, including how Apple simplified their brand, created a vision and mission statement, and developed their brand values, personality, and positioning. In the second part, the external brand will be discussed, including topics such as visual identity, marketing campaigns, and Apple stores. The goal is to help viewers understand their own brand and how to make it stand out from the competition.