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BCG matrix is a planning tool designed by Boston Consulting Group to analyze a company's product portfolio. It consists of four quadrants: Star, Question Mark, Cash Cow, and Dog. These quadrants are measured on the basis of market growth and market share. Samsung's products such as laptops, mobile phones, tablets, television, and Smart bands can be used as an example to understand BCG matrix. The quadrants can help to determine which products need more investment, research, or should be discontinued, as well as which products generate the most revenue.

The BCG Matrix | Samsung Case Study

On this path you will learn:
- Initiating phase in Project Management 
- Planning phase in project management
- Monitoring and controlling phase in project management
- Closure phase in project management

The project management

- Principles of User Experience(UX) Design and User Interface(UI) 
- Principles & Frameworks for Design Thinking
- Prototyping and User Testing of Prototypes
- Design Thinking principles and frameworks 
- Creativity vs. Innovation
- Innovation process and its different types 

Product management fundamental 

- What is strategy?
- What are the different strategy models?
- PESTEL, Five forces, SWOT, BCG models
- Blue ocean strategy
- Good strategy, bad strategy

The BCG Matrix | Samsung Case Study

The project management

Product management fundamental

Business Strategy Fundamental