The BCG Matrix | Samsung Case Study

By C2C Consulting on youtube.com

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BCG matrix is a planning tool designed by Boston Consulting Group to analyze a company's product portfolio. It consists of four quadrants: Star, Question Mark, Cash Cow, and Dog. These quadrants are measured on the basis of market growth and market share. Samsung's products such as laptops, mobile phones, tablets, television, and Smart bands can be used as an example to understand BCG matrix. The quadrants can help to determine which products need more investment, research, or should be discontinued, as well as which products generate the most revenue.