What is Usability Testing? (and What it Isn’t) | Hotjar

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Usability testing is a method of testing the functionality of a website, app, or other digital product by observing real users as they attempt to complete tasks on it. The goal of usability testing is to reveal areas of confusion and uncover opportunities to improve the overall user experience. This guide covers different testing methods, the usability questions they can help answer, how to run a usability testing session, and how to analyze and evaluate testing results. It also provides 12 templates and checklists to help you run efficient usability sessions. Sign up for a free Hotjar account to start seeing how visitors use your website.