How to create a lead magnet that converts (with examples) | Zapier

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This content is about how to create a lead magnet to attract potential customers to a business. It outlines the steps to creating a lead magnet such as understanding customer pain points and creating valuable content to help solve those problems. It also details how to create an enticing opt-in and segment leads to personalize the experience. Finally, it provides tips on how to use the lead magnet for more than just attracting leads.