Email A/B Testing Explained with Examples, Ideas and Tips

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In this step, you'll learn about using emojis correctly, owning an emoji, sticking to a theme, and the placement of the emoji. Using emojis not too often and not overdoing it with too many emojis that it feels spammy is the key. Owning an emoji and using the same one every time is a great way to create a recognizable brand. It's also important to stick to a theme and use the same colors to create a recognizable brand. Instead of using the emoji at the front of the subject line, try using it at the end to grab the reader's attention.