The Role of Animation and Motion in UX

By Page Laubheimer on nngroup.com

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This website uses cookies to improve your online experience. Cookies are used to play videos, display tweets, and to analyze website traffic. Animations in UX should be unobtrusive, brief, and subtle and can be used to provide feedback, state-change and navigation metaphors, and to enhance signifiers. Animations can also be used to communicate state changes, prevent disorientation, and strengthen signifiers. However, they should not be overused, as they can easily become distracting and detract from the user experience.