By Parijat Lamba on salesmate.io
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Email automation is a process that allows marketers to create automated email workflows based on predefined rules. These rules trigger email messages when a specific action is taken. With email automation, marketers can send personalized and automated emails at the right time to their target audience. It can also be used to send emails as a response to the user’s activity. Furthermore, email automation helps marketers create an email sequence, segment their audience, and analyze and optimize their results. Additionally, it helps marketers create trigger-based automation using behavioral tracking and craft compelling emails that help increase their sales.