Designing Emotional UI. Emotions play a massive role in our… | by Nick Babich | UX Planet

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This article by Nick Babich discusses how to design digital products with emotional UI. He uses Aaron Walter's pyramid of user needs to explain the importance of creating pleasurable experiences for users. Nick then goes on to explain how to bake emotions into digital products, such as using subtle animated effects and popular emojis. He also encourages designers to use gesture-based interactivity to create unexpected behavior. Finally, Nick explains how to create immersive experiences with storytelling and sound.