5 Reasons Why You Should Consider Podcasting Within Your Digital Marketing Strategy | Social Media Today

By Larry Kim on socialmediatoday.com

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Podcasting has become increasingly popular in recent years, and businesses are taking advantage of the opportunity to reach their target audience. Podcasts are easy to create and require minimal equipment, and ads within podcasts are effective and engaging. Podcasting is also a great addition to any digital marketing strategy, as it can be used to promote other content and build an email list. Finally, podcasting is huge and growing - 24% of Americans listen to podcasts each month, and this number is likely to increase.