How to Size Your Addressable Market (TAM, SAM, SOM, top-down vs. bottom-up)

By JR Santosdiaz on youtube.com

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In this video, JR Santosdiaz explains how to quantify the size of a market before starting a business. He discusses acronyms such as TAM (Total Addressable Market), SOM (Serviceable Obtainable Market) and SAM (Serviceable Addressable Market). He also provides a spreadsheet to help understand the different customer profiles and how to calculate the total addressable market. Finally, he provides a template to use on Google Slides to help explain the market size to investors.