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What Is Brand Personality & How to Define Yours

visme.co

By Raja Mandal on visme.co

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This content is about the psychology of brand personality, how to define and express it, and 10 great examples of brand personality. It explains the importance of understanding the target audience before defining a brand's personality, as well as how to apply brand personality to a brand's identity, message, story, and other visual elements. It also provides a list of 12 brand archetypes, and details how to create a mood board and use brand colors, fonts, and other elements to strengthen the brand's personality.

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