SEO and Branding: How to Use Search Engines in Your Online Strategy - DevriX

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In this article, we'll learn about SEO and Branding and how to use search engines in your online strategy. Establishing an overall digital presence, managing your online reputation, and living up to Google's technical and quality standards are the three focus areas you need to address. To build a digital presence, you need to create a recognizable brand, use content to drive up sales, and increase your link-building game. To retain a good brand name, you need to know what people are saying about you, with what sentiment they mention you, and to what end. You also need to optimize your pages with schema markup, launch brand awareness campaigns, and encourage your clients to google your brand name and branded keywords. Finally, you need to review your website's performance, improve your core web vitals, and fix any other issues that may hurt the UX of visitors.