3 Uses for Analytics in User Experience Practice

By Jen Cardello on nngroup.com

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This website from Nielsen Norman Group provides an overview of how analytics data can be used to supplement UX research and design processes. It covers three uses for analytics: issue indication, investigation, and triangulation. It also provides examples of how analytics data can be used to verify findings from qualitative research and gather additional clues to help define a solution. It also provides links to additional resources for learning more about UX analytics.