9 Critical Components for Optimized Marketing Emails

By Sarah Goliger on hubspot.com

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This article discusses the 9 critical components for optimized marketing emails. These components include the subject line, sender name, personalization, body copy, image, call-to-action, social sharing links, unsubscribe link, and mobile optimization. It provides tips on how to optimize each component to increase open rates, click-through rates, and conversions. It also provides examples of each component and how it can be used to create effective emails.