What Is Ideation? A Guide To The Design Thinking Phase

More about this content:

In the ideation phase of the Design Thinking process, you'll explore and come up with as many ideas as possible related to a particular design challenge. Ideation is a judgement-free zone, and should help you stumble upon that groundbreaking solution that your users have been missing. To prepare for an ideation session, you can create a list of "how might we" questions related to your problem statement and introduce a change of scenery. Popular ideation techniques include Reverse Thinking, Gamestorming, Storyboarding, Mindmapping, and SCAMPER.