SWOT Analysis - What is SWOT? Definition, Examples and How to Do a SWOT Analysis

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In this video we're talking all about SWOT analysis, which is a key part of any business and strategic plan. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT diagram analyzes a project or business venture by focusing on each of these factors. It is used to identify the parts of your business that are doing well, weaknesses that put you at a disadvantage, opportunities to help your business grow, and threats to your business. By clearly outlining all positives and negatives of a project, SWOT analysis makes it easier to decide how to move forward.