19 Tried-and-True Lead Magnet Ideas and Examples [+ Step-by-Step]

By Kevin McGrath on hubspot.com

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This article is about 19 lead magnet ideas and examples that you can use to create content for your website. It covers topics from creating a lead magnet to repurposing content, to email campaigns and more. It also provides examples of lead magnets such as ebooks, cheatsheets, bonus packs, workbooks, and more. It also provides tips on how to create a lead magnet and how to name it. Finally, it provides 15 additional lead magnet ideas to try.