By Jeff Dance on freshconsulting.com
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This article is about UI/UX Principle #18: Strive for Simplicity and Clarity Above All. It discusses how simplicity is at the heart of usability, and how sometimes layering complexity in a highly usable way is necessary. It also touches on how simple experiences can encourage engagement and catch short attention spans. Lastly, it explains how creating a lean product can make for a robust experience.