By Brand Master Academy on youtube.com
More about this content:
This content is about the importance of brand messaging and the tool to use to express the brand in the marketplace. The tool is a brand messaging framework which is a collection of key messages that are strategically developed to shape the idea of the brand in the audience's mind. It is split into a primary core message which focuses on scratching the itch for the audience, and a secondary core message which humanizes the relationship. The brand messaging framework should be used consistently with a brand messaging guide to shape the idea of the brand in the audience's mind.