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How Your Target Audience Shapes Your Marketing & Branding Strategy

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By Brand Master Academy on youtube.com

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In this step, Stephen Houraghan from BrandMasterAcademy.com talks about understanding and defining your target audience. This involves categorizing your audience using demographics and psychographics, uncovering their pain points and emotional connections, and developing a communication strategy that resonates with them. He also discusses audience personas and the importance of getting the foundations of your brand right.

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