The true cost of fast fashion

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This content is about the environmental impact of the fast fashion industry and how companies like Patagonia are trying to combat it. Fast fashion allows consumers to buy more clothes for cheaper, but it results in more clothes ending up in landfill. Rent the Runway is a clothing borrowing service which allows people to rent clothes for a few days at a time. Patagonia is an outdoor apparel brand that is encouraging people to buy less and mend clothes for a longer lifespan. Mohammed Patel runs a clothes recycling and processing plant in Nottingham, England and is trying to raise awareness about the environmental impact of fast fashion.