By Aashish Pahwa on feedough.com
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Performance marketing is a subset of digital marketing where brands only pay for a campaign based on its performance. It involves the use of SMART goals and is categorised into several types based on the expected results of the brand and the channels used. Performance marketing can also be categorised into five types based on the channels used by the brand. These channels are search, display, social, email, affiliate, and mobile. Performance marketing usually involves a minimum of two and a maximum of four players, such as the brand or advertiser, the publisher, the affiliate, and the customer.