Simon Sinek: How to start a cultural transformation?

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In this step you'll learn about the Law of Diffusion of Innovations and the Chasm Crossing. The Law of Diffusion of Innovations states that you cannot achieve mass-market success or stickiness for a new idea until you achieve 15 to 18 percent market penetration. The Chasm Crossing is the magical gap between the Innovators and Early Adopters, and the Early Majority, Late Majority, and Laggards. To bridge this gap, companies should focus on the Early Adopters, making it slightly difficult to join, and inviting them to help build the program. This will create a grassroots nature and foster demand for the program."