How to Build an Email Marketing Funnel For Conversions | Campaign Monitor

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This blog provides information and discussion about email marketing and related subjects. It discusses how to build an email marketing funnel for conversions, which is a representation of how a subscriber goes from prospective lead to a customer through educational and promotional email communications. It outlines the four stages of the customer lifecycle: Engagement, Discovery, Purchase, and Retention, and describes how to generate leads, nurture subscribers, convert leads into customers, and retain customers. It also provides helpful tips on how to use opt-in forms and dedicated landing pages to attract prospective leads, as well as how to use retargeting strategies, time-sensitive offers, and referral loyalty campaigns to convert leads into customers. Finally, it discusses how to keep customers engaged with products and services, match upsell and cross-sell products, and offer referral loyalty campaigns.