Pairing Fonts: The Step-by-Step (& Illustrated) Guide

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This article is a step-by-step guide to pairing fonts for UI design. It covers how to determine your brand, brainstorm fonts that subtly convey your brand, choose a body font by legibility, add an additional font to fill out another aspect of the brand, define your new font’s rules of usage, and repeat steps 4 and 5 as necessary. It also provides examples of the five most common brands that beginning UI designers should learn how to design for.