Rutgers Business School - Newark & New Brunswick

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Innovation is the lifeblood of any organization. It enables companies to adapt to market and technology changes, survive recessions and create whole new market opportunities. Innovative companies generate higher profit margins, higher stock values and they create more jobs. Innovation management is a system composed of four development processes: new product development, new capabilities development, new business development and new strategy development. These processes involve multifunctional teams working together to define, design, develop and launch new products.

Innovation Management at Rutgers Business School

On this path you will learn:
- Initiating phase in Project Management 
- Planning phase in project management
- Monitoring and controlling phase in project management
- Closure phase in project management

The project management

- Entrepreneurship mindset
- How to cultivate a growth-orientated mindset and think outside the box innovatively
- Become aware of all the fundamental aspects of business, from starting-up to scaling-up, and recognising how they all influence each other.
- Identify new ways to solve problems and meet needs
- How to establish positively framed goals 
- How to keep yourself motivated in this journey
- How to develop your personal leadership skills and grow comfortable taking risks.
- Cultivate an innovative mindset that is solution-orientated


Innovation and Entrepreneurship Masterclass

- What is strategy?
- What are the different strategy models?
- PESTEL, Five forces, SWOT, BCG models
- Blue ocean strategy
- Good strategy, bad strategy

Innovation Management at Rutgers Business School

The project management

Innovation and Entrepreneurship Masterclass

Business Strategy Fundamental